Measure on-shelf availability where shoppers buy.
An out-of-stock product earns nothing, and online shoppers switch brands quickly. We record availability for your SKUs and competitors at retailer and location level, turning snapshots into stock-out frequency and duration you can take to supply and account teams.
Four steps from sources to signal.
Define locations and SKUs
We agree the SKUs, retailers and delivery locations to monitor, since online availability often varies by store, postcode or fulfilment centre.
Capture availability states
Collectors record in stock, low stock, out of stock or not listed for each SKU and location, along with delivery options and dates.
Build stock-out episodes
Repeated snapshots are stitched into episodes with a start time, end time and duration, rather than a single daily flag.
Report and alert
Availability rates, stock-out episodes and competitor availability during your gaps are reported per retailer, with alerts for priority SKUs.
What we capture.
Every field is validated, normalised and documented in a data dictionary you can share with your analysts.
Availability state
In stock, low stock, out of stock or not listed.
Location context
Store, postcode or delivery zone used for the check.
Stock-out episode
Start, end and duration of each out-of-stock period.
Delivery options
Available fulfilment methods and earliest delivery date.
Stock quantity signal
Low-stock messages or quantity limits shown to shoppers.
Competitor availability
Status of competing SKUs during your stock-outs.
What you receive.
- Daily availability rate by SKU, retailer and region
- Stock-out episode log with durations
- Alert when a priority SKU goes out of stock
- Competitor availability during your stock-outs
- Weekly availability summary for supply chain reviews
An illustrative extract.
| Product | Market | Retailer | Location | Out of stock from | Back in stock | Duration (h) |
|---|---|---|---|---|---|---|
| Laundry liquid 3L | UAE | Retailer A | Dubai Marina | 2026-02-10 14:00 | 2026-02-11 09:00 | 19 |
| Laundry liquid 3L | Saudi Arabia | Retailer B | Riyadh North | 2026-02-11 08:00 | 2026-02-13 08:00 | 48 |
| Dishwasher tablets 60 | Canada | Retailer C | Toronto M5V | 2026-02-12 10:00 | 2026-02-12 22:00 | 12 |
| Surface spray 750ml | United Kingdom | Retailer D | Manchester M1 | 2026-02-13 07:00 | 2026-02-14 13:00 | 30 |
| Dishwasher tablets 60 | Brazil | Marketplace E | São Paulo Centro | 2026-02-14 09:00 | 2026-02-16 09:00 | 48 |
Illustrative rows. Sources, markets and fields are agreed with you during scoping.
More in market intelligence
Relevant industries
Underlying services
Can you track availability by store or postcode?
Yes. Where retailers show availability by store or delivery location, we set the location for each check and record results separately. This reveals regional supply gaps that a national view hides.
How are stock-out durations calculated?
We stitch repeated snapshots into episodes. Duration runs from the first out-of-stock observation to the first in-stock observation, so accuracy depends on check frequency, which we agree with you.
Do you see actual stock quantities?
Generally no. Retailers rarely publish quantities, but we capture signals such as low-stock messages and purchase limits where they are shown.