One product, many markets, one comparable price.
We compare the same SKU across the GCC, Singapore, the EU and other markets, normalising currency, VAT and pack size. You see where regional prices diverge enough to invite parallel imports or undermine a regional pricing policy.
Four steps from sources to signal.
Build a global SKU key
We link local listings of the same product across markets using GTIN, model codes and pack attributes, flagging regional variants such as different voltages or bundled accessories.
Capture local shelf prices
Prices are collected in local currency from retailers and marketplaces in each market, on the same day, so comparisons are not skewed by timing.
Normalise currency and tax
We convert to your reference currency using a documented daily FX rate and adjust for VAT or GST where displayed prices differ in tax treatment. Both raw and normalised values are kept.
Score corridor breaches
Each market's normalised price is compared with your reference market and price corridor, separating movement caused by FX from genuine local price changes.
What we capture.
Every field is validated, normalised and documented in a data dictionary you can share with your analysts.
Local price and currency
The price as shown to shoppers in each market.
FX rate and date
The documented conversion rate applied, with its source date.
Tax treatment
Whether the shown price includes VAT or GST, and the rate used to adjust.
Normalised price
Price in your reference currency, like for like on tax and pack.
Index vs reference market
Price relative to your chosen base market, set to 100.
Variant flag
Notes on regional differences such as plug type, language pack or bundle contents.
What you receive.
- Monthly price parity matrix by SKU and market
- Alert when a market breaches the agreed price corridor
- FX attribution showing currency versus local price effects
- Parallel import risk list ranked by normalised gap
- Raw and normalised price history for audit
An illustrative extract.
| Market | Local price | Currency | FX to EUR | Normalised EUR ex VAT | Index (DE=100) |
|---|---|---|---|---|---|
| Germany | 449.00 | EUR | 1.0000 | 377.31 | 100 |
| UAE | 1,799.00 | AED | 0.2510 | 430.05 | 114 |
| Saudi Arabia | 1,899.00 | SAR | 0.2458 | 405.90 | 108 |
| Singapore | 699.00 | SGD | 0.6850 | 439.29 | 116 |
| Netherlands | 429.00 | EUR | 1.0000 | 354.55 | 94 |
Illustrative rows. Sources, markets and fields are agreed with you during scoping.
More in pricing and promotions
Relevant industries
Underlying services
Which FX rates do you use?
We apply a consistent daily reference rate and record the rate and date on every row. If your finance team uses a specific internal rate table, we can apply that instead so results match your reporting.
How do you handle regional product variants?
We link variants that are functionally the same and flag differences such as plug type, warranty or bundled accessories. You can include or exclude flagged variants when calculating parity.
Which markets can be covered?
We regularly collect across the GCC, Asia-Pacific, Europe and the UK, North America and Latin America. Coverage is set per project based on where your products are sold.