Every competitor promotion, recorded with its mechanics.
Promotions are harder to track than prices because the mechanic matters as much as the number. We capture discount depth, offer type, conditions and duration, so you can see how competitors use promotions across a season.
Four steps from sources to signal.
Map promotional surfaces
We identify where offers appear for each competitor: product pages, deal hubs, banners, app-only sections and coupon areas. Seasonal event pages such as Ramadan, Black Friday or 11.11 are added to the calendar.
Capture offers and conditions
Collectors record the offer text, the price before and after, minimum spend, limits and eligibility, alongside screenshots where evidence is useful.
Classify the mechanic
Each promotion is normalised into a standard taxonomy, such as percentage off, fixed amount, multibuy, gift with purchase, bundle or coupon, so offers compare across retailers.
Track the lifecycle
We log first seen and last seen dates for each promotion, giving duration, frequency and overlap with your own campaigns.
What we capture.
Every field is validated, normalised and documented in a data dictionary you can share with your analysts.
Promotion mechanic
Standardised offer type, for example multibuy or coupon.
Discount depth
Effective percentage saving calculated from the before and after price.
Offer conditions
Minimum spend, quantity limits, member-only or payment-card requirements.
First and last seen
Dates that bound the promotion's live period.
Placement
Where the offer appeared, such as homepage banner, deal page or product page.
Evidence capture
Screenshot or page snapshot for audit and internal review.
What you receive.
- Weekly promotion calendar by competitor and category
- Discount depth summary per sale event
- Alert when a competitor launches a promotion on a priority SKU
- Mechanic mix report comparing competitors over time
- Screenshot archive for each captured offer
An illustrative extract.
| Product | Market | Source | Mechanic | Depth | First seen | Last seen |
|---|---|---|---|---|---|---|
| Shampoo 400ml | Saudi Arabia | Retailer A | Buy 2 get 1 free | 33% | 2026-04-02 | 2026-04-15 |
| Body lotion 250ml | Malaysia | Marketplace B | Voucher MYR 10 off | 22% | 2026-04-04 | 2026-04-06 |
| Electric toothbrush | United States | Retailer C | Percentage off | 30% | 2026-04-07 | 2026-04-21 |
| Sunscreen SPF50 200ml | Spain | Retailer D | Second unit half price | 25% | 2026-04-10 | 2026-04-30 |
| Deodorant 150ml x3 | Brazil | Marketplace E | Bundle price | 18% | 2026-04-12 | 2026-04-26 |
Illustrative rows. Sources, markets and fields are agreed with you during scoping.
More in pricing and promotions
Relevant industries
Underlying services
Can you capture app-only and member-only offers?
Yes, where the offers are publicly visible to a standard user. We collect from mobile apps and logged-out web views, and record the eligibility condition so these offers are not confused with general promotions.
How do you calculate discount depth for multibuy offers?
We convert each mechanic to an effective per-unit saving. For example, buy two get one free is recorded as a 33% effective discount, with the original mechanic kept alongside for context.
Do you keep evidence of each promotion?
We can store a screenshot or page snapshot for every captured offer. This is useful for internal reviews and for conversations with retail partners about promotional parity.